You can add PDF files to your blog!

pdfFFFHave a PDF file that you would like to add to your blog? Here’s how!
1. Add new post.
2. Click “Add Media” button.
3. Using the file selection thing, select your PDF and click the upload button.
4. After it uploads, you’ll have this new section that shows a Title, Caption, Description, and Link URL. Fill in any of the fields the way you want.
5. Click “File URL”.
6. Click “Insert into Post”.

Great New Student Blog

Check out for a travel blog by a retired couple that enjoy adventures in the Bay Area and around the globe. The premium theme is “Duet” which allows tremendous customization — perfect for the avid photographer.

WordCamp SF State of the Word

Here is Matt Mullenweg’s State of the Word address at WordCamp SF on August 16, 2011. Did you know that 22 out of every 100 new domain names go to a WordPress site?


This is an Aside, created under Posts > Add New, and clicking the radio button for Aside in the Format box in the right column under the big honkin’ blue Publish button. Here is the link for the WordPress.COM support page on Post Formats

What Is The New Aside Post Format?

Post Formats Available Now

Had a GREAT time at WordCamp SF Aug 13-14 and I’m excited about many of the great new features that are coming outlike the new POST FORMATS that are available on sites, the ones we created in class. You will find this table in the right column when you Add New Post. This Format box is right below the big honkin’ blue Publish button.

So, what is an Aside? Typically, it is a short note with a link or an update to an existing post. Some people use the Aside format for Facebook-type short postings because it does not require a title the way a Standard format blog post does.

Matt Mullenweg, one of the founders of WordPress, uses Asides extensively in his personal blog. The wrote a full, formal blog post on Aug. 8 about the Tim Thumb vulnerability in self-hosted websites, and you see that it has a standard blog post title. You will also see several short, untitled posts. These are Asides. The numbers in the “thought balloons” show the number of comments on the post.

Do you think Asides are something you will use in your blog? Have you tried the new Gallery format?

5 Tricks for a Great Blog Headline

If you add up all those hours spent standing in supermarket lines scanning the magazines and tabloids it could be a month of your life. But your learned something in that time. Think about the headlines that made you reach for the articles — the quiz that would tell you if you were “the one”…

Writing a great headline is a sensational way to get started writing a blog post. Write the headline and the rest will fall into place.

  1. Don’t be subtle. Use strong keywords and deliver the content you promise.
  2. Use numbers. Tell people what they will get when they read your blog post.
  3. Be emotional. Best, worst, disaster, taboo, triumph, sensational, failure…
  4. Use reverse psychology. How to lose a guy in 10 days.
  5. Ask a “Cosmo Question” like “What do guys really want?”

How do you get started with a blog post? Do you start with the title or a sentence that captures the idea? Let us know!

Webify Your Business!

Now that you have a multi-page WordPress website with a blog on the home page, what are you going to do with it? You can Webify Your Business at the FREE MeetUp in Cotati on Thursdays at lunchtime. Karen Clark runs the Webify MeetUp which has over 150 small business owners, commission salespeople and self-employed service professionals learning how to grow their businesses by leveraging the Internet.

You will learn how to create effective content for your new website and how to use social networking like Facebook to drive traffic to your blog. Click this link to learn more about Karen Clark’s My Business Presence initiative.

More Adults 35+ Are Blogging

According to Pew Research Center, adults age 35 and up who use the Internet are blogging more. The New York Times reported in a Feb., 21, 2011 article:

Among 34-to-45-year-olds who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier, the Pew survey found. Blogging by 46-to-55-year-olds increased five percentage points, to 11 percent, while blogging among 65-to-73-year-olds rose two percentage points, to 8 percent.

The New York Times analysis pointed to a shift away from blogging for younger Internet Users. Long posts did not attract the audience young people want. Short posts on Facebook or Twitter were more suited to keep in contact with their circle of friends. The article featured a young man who makes short videos that he wanted to share with his friends. Posting his videos to Facebook attracted more viewing by his friends than posting to a blog and trying to get his friends to click away from Facebook to his blog.

Toni Schneider, chief executive of Automattic, the company that commercializes the WordPress blogging software, explains that WordPress is mostly for serious bloggers, not the younger novices who are defecting to social networking.

In any case, he said bloggers often use Facebook and Twitter to promote their blog posts to a wider audience. Rather than being competitors, he said, they are complementary.

“There is a lot of fragmentation,” Mr. Schneider said. “But at this point, anyone who is taking blogging seriously — they’re using several mediums to get a large amount of their traffic.”

People like Russ Steele prefer longer, more thoughtful articles. Mr. Steele said he remained committed to blogging. “I’d rather spend my time writing up a blog analysis than a whole bunch of short paragraphs and then send them to people,” he said. “I don’t need to tell people I’m going to the grocery store.”

For an interesting look at who uses Twitter, check this research

Online Tutorial Now Available

Did you know that has its own blog? And they have just announced a tutorial on blogging that is available in printed form as well as online.
Learn is a step-by-step tutorial that includes lessons on how to start a blog, customize your site, and connect with other bloggers in the community. It’s a great resource to help you remember what you learned in class. Check it out!

Student Feedback: Check This Out!

Daphne Shapiro was a student in the most recent class:

Hi! I just wanted to share with you the two websites I have built on wordpress since I took the JC class with you in March and the class I took with Roohi.

both of them are works in progress. As I learn, I add to them. I have written to Roohi and I wanted to write to you also and tell you how grateful I am that I was able to take your course. Between the two of you, I learned so much about wordpress and it truly empowered me in ways I never thought were possible.

Keep me posted on other classes you are teaching. Daphne Shaprio