Among 34-to-45-year-olds who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier, the Pew survey found. Blogging by 46-to-55-year-olds increased five percentage points, to 11 percent, while blogging among 65-to-73-year-olds rose two percentage points, to 8 percent.
The New York Times analysis pointed to a shift away from blogging for younger Internet Users. Long posts did not attract the audience young people want. Short posts on Facebook or Twitter were more suited to keep in contact with their circle of friends. The article featured a young man who makes short videos that he wanted to share with his friends. Posting his videos to Facebook attracted more viewing by his friends than posting to a blog and trying to get his friends to click away from Facebook to his blog.
Toni Schneider, chief executive of Automattic, the company that commercializes the WordPress blogging software, explains that WordPress is mostly for serious bloggers, not the younger novices who are defecting to social networking.
In any case, he said bloggers often use Facebook and Twitter to promote their blog posts to a wider audience. Rather than being competitors, he said, they are complementary.
“There is a lot of fragmentation,” Mr. Schneider said. “But at this point, anyone who is taking blogging seriously — they’re using several mediums to get a large amount of their traffic.”
People like Russ Steele prefer longer, more thoughtful articles. Mr. Steele said he remained committed to blogging. “I’d rather spend my time writing up a blog analysis than a whole bunch of short paragraphs and then send them to people,” he said. “I don’t need to tell people I’m going to the grocery store.”
For an interesting look at who uses Twitter, check this research