Category Archives: Marketing

More Adults 35+ Are Blogging

According to Pew Research Center, adults age 35 and up who use the Internet are blogging more. The New York Times reported in a Feb., 21, 2011 article:

Among 34-to-45-year-olds who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier, the Pew survey found. Blogging by 46-to-55-year-olds increased five percentage points, to 11 percent, while blogging among 65-to-73-year-olds rose two percentage points, to 8 percent.

The New York Times analysis pointed to a shift away from blogging for younger Internet Users. Long posts did not attract the audience young people want. Short posts on Facebook or Twitter were more suited to keep in contact with their circle of friends. The article featured a young man who makes short videos that he wanted to share with his friends. Posting his videos to Facebook attracted more viewing by his friends than posting to a blog and trying to get his friends to click away from Facebook to his blog.

Toni Schneider, chief executive of Automattic, the company that commercializes the WordPress blogging software, explains that WordPress is mostly for serious bloggers, not the younger novices who are defecting to social networking.

In any case, he said bloggers often use Facebook and Twitter to promote their blog posts to a wider audience. Rather than being competitors, he said, they are complementary.

“There is a lot of fragmentation,” Mr. Schneider said. “But at this point, anyone who is taking blogging seriously — they’re using several mediums to get a large amount of their traffic.”

People like Russ Steele prefer longer, more thoughtful articles. Mr. Steele said he remained committed to blogging. “I’d rather spend my time writing up a blog analysis than a whole bunch of short paragraphs and then send them to people,” he said. “I don’t need to tell people I’m going to the grocery store.”

For an interesting look at who uses Twitter, check this research


Student Feedback: Check This Out!

Daphne Shapiro was a student in the most recent class:

Hi! I just wanted to share with you the two websites I have built on wordpress since I took the JC class with you in March and the class I took with Roohi.

both of them are works in progress. As I learn, I add to them. I have written to Roohi and I wanted to write to you also and tell you how grateful I am that I was able to take your course. Between the two of you, I learned so much about wordpress and it truly empowered me in ways I never thought were possible.

Keep me posted on other classes you are teaching. Daphne Shaprio

What Mad Men Teaches Us About Blogging

This is a link to a blogpost by Darren Hoyt. He is an extraordinary designer (I use his design on the sidebar of

His article resonated for me because I got started in New York ad agencies back in the days of Mad Men. I spent the ’90’s in L.A. writing scripts. I read William Goldman’s book and attended a seminar he gave for professional women writers.

Darren says that “Setting them up with a WordPress theme, giving them the keys and waving goodbye just isn’t enough.” It is important to blog about things that will benefit our readers, not just articles that sell our expertise.

Google says that pages with original content are rewarded with higher page rank. shortlink to Google’s policy on relevant and original content

Check out Darren’s blogpost and let us know what you do to keep your blog lively and readable — leave a comment!

WordPress and AdWords Classes in March

The SRJC WordPress class on Saturday, March 5 was a great success with 10 new WordPress blogs on the Class page. Saturday, March 12, is a lightning four-hour class in How To Get Started With Google Advertising. Learn how to put your new business blog to work for you with Google advertising!

Most Bloggers Are 21-35

According to Sysomos, a social media consulting firm, 53.3% of bloggers are 21- to 35 years old. Bloggers under 21 come in a distant second at 20.2% followed closely by 36 – 50 year olds with 19.4%. Only about 7.1% of bloggers are over 51.
Male and female bloggers are equally split and the U.S. has nearly one-third of all bloggers on the planet, more than four times the next closest country, Britain. This may be because mobile phones are more plentiful than PCs in most of the world.

Writing for Blogs

From WordCamp Ireland, 28 minute talk on how to write effectively for blogs. How to use bullet lists, punctuation, how to use tags and categories, search engine optimization (SEO).
Writing for Blogs

Put Your Marketing Message in a Sticky Post

Welcome to Blogging for Business! You already know that having a blog improves your page rank in search engines and you want to make it easy for the right people to find your website. Blogging is a great way to keep your website fresh. Search engines love fresh, updated websites.

Make your home page the blog page, and put your marketing message right at the top using a sticky post. Use a few sentences to let people know what you sell and what makes it special. Your “unique selling proposition” is why people should chose your product. We can help you get started.